desicreative.com

The objective of the campaign was to prove that Forbes Magazine is not just a financial magazine, but a guide towards a successful lifestyle.

To get the message across, we created a social experiment based on the psychological phenomenon called "The Bystander Effect", demonstrating how in today's socio-economical context, success is a matter of life and death. While an average looking person was left lying on the ground for a long period of time, a successful looking businessman was attended to in less than 15 seconds.

The campaign was launched on April 16th and the video views have been growing steadily without any paid media.

The video is in Czech but English subtitles can be turned on by pressing the Captions button.

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Credits:
Client: FORBES
Agency: Y&R Prague, Czech Republic
CCO: Jaime Mandelbaum
Art Director: Atila Martins
Copywriter: Simona Lazar
Editor: Carlos Baer, Ivan Holic
Account Supervisor: Tomas Dvorak
Producer: Tomas Tomasek

Man the t shirt wearing guy reminded me of me or actually a harassed creative. But what an initiative. It really forces the fact, that clothes dictate life and people's reaction. Nice one Param for posting this. This is what I'm against. You can wear clothes but not a smart brain.

Good stuff. And scary. Makes we want to always dress like an elite. What a sad thing...

Thanks Canis. This is very scary indeed. But unfortunately this is how we all are...

@Saumya: True. It seems you get more and better choices in life if you look like an 'elitist.'

Paramvir wrote:Thanks Canis. This is very scary indeed. But unfortunately this is how we all are...

@Saumya: True. It seems you get more and better choices in life if you look like an 'elitist.'

Param I hope this isn't true for creatives. I hope a creative will spot a creative and pick him up. But yes this is the status quo.

Unfortunately its true. The elitism exists.

Very scary but very true. People are like this only. Unfoirtunatley thats where our fake world is headed.