Page 1 of 1
Superman Case Study
Posted: Sat Jan 18, 2014 8:58 pm
by JCSaiKrishna
Hello Friends,
We are back with an another case study. We did put our best efforts and got a decent resultant. Check out here what we have done and why we've done and how we've done:
http://windowsquare.com/blog/superman-c ... marketing/
Saikrishna is so thankful to everyone in DC, because the criticism and motivation that you've showered meant a lot to me.
Re: Superman Case Study
Posted: Sun Jan 19, 2014 3:02 pm
by Hasmukh
Excellent. I loved that Superman thing. Awesome.
Re: Superman Case Study
Posted: Sun Jan 19, 2014 9:50 pm
by JCSaiKrishna
Thank you, Hasmukh, I am glad that you liked it.
Hasmukh wrote:Excellent. I loved that Superman thing. Awesome.
Re: Superman Case Study
Posted: Tue Feb 25, 2014 4:27 pm
by DesignBoyz
Nice case study. Looking for more.
Any measured case studies in digital?
Re: Superman Case Study
Posted: Fri Mar 07, 2014 5:30 pm
by JCSaiKrishna
Hey hi, I am sorry, we don't have case study particular to digital segment.
DesignBoyz wrote:Nice case study. Looking for more.
Any measured case studies in digital?
Re: Superman Case Study
Posted: Sat Mar 08, 2014 1:43 pm
by Ek Kanya
Superb. Super Idea!
Did you make a video of people's reaction to superman?
Re: Superman Case Study
Posted: Sun Mar 09, 2014 12:09 pm
by JCSaiKrishna
Thanks Ek Kanya,
we couldn't make a video of it as we require a separate person/resource for that.
Ek Kanya wrote:Superb. Super Idea!
Did you make a video of people's reaction to superman?
Re: Superman Case Study
Posted: Sat Mar 15, 2014 1:22 pm
by Saumya
I think a written case study is far better than a video, considering broadband quality we get here.
Re: Superman Case Study
Posted: Mon Mar 17, 2014 11:39 pm
by JCSaiKrishna
If I am not wrong Ek Kanya meant a case study is more powerful with a video clip added.
Saumya wrote:I think a written case study is far better than a video, considering broadband quality we get here.
Re: Superman Case Study
Posted: Wed Mar 19, 2014 11:04 am
by DesignBoyz
Do you intend to do any case studies in Digital? Hw would measure them if you did?
Re: Superman Case Study
Posted: Thu Apr 17, 2014 3:32 pm
by raja ghose
Yes, how would you measure digital?
Re: Superman Case Study
Posted: Wed Jul 16, 2014 9:10 pm
by JCSaiKrishna
DesignBoyz wrote:Do you intend to do any case studies in Digital? Hw would measure them if you did?
I have no clue on what kind of answer are you expecting from me, Raja. Rather we're interested in IOT (Internet Of Things) where you get to define and design the metrics and you have the power to generate insights out of the data captured, segmented and quantified. We have few plans to experiment in this dimension.
Re: Superman Case Study
Posted: Wed Jul 16, 2014 9:16 pm
by JCSaiKrishna
raja ghose wrote:Yes, how would you measure digital?
The major difference between digital and print/OOH is measurability. The digital media metrics can be number of likes to Fb page, No of visits to the website, Amount of time spent by prospects on web site, interactions on various platforms, contributions in blogs, No of replies to social media, search engine ranking, authority ranking, bounce rate of web pages,... the list goes on.
I hope you have got an answer. Please let me know if my answer is not in alignment with your expected answer.