*deep breath* Hey folks!

[auro]

I am (was) a science nerd who chucked the expected and 'strongly recommended' option of becoming a scientist and decided to become a copywriter. Wish I knew of the existence of this site before taking the plunge. But now I'm here and I can only hope to learn while staying afloat.

So ermm... Hi??

[amey katkar]

Welcome Auro,

Welcome to DC forums,

So what made you join advertising?

[Saumya]

Welcome to Advertising. Have you taken up a job yet?

[vikram sharma]

[auro]

Thanks people. What made me join advertising? Well, mostly because I love writing, and the process of telling the story of a brand through ads has always seemed exciting to me. I have always actually enjoyed sitting through commercials. A career in hard sciences was stifling me. I had been dying to break out for a year and get into a creative field but I erroneously assumed that you needed specific educational qualifications to be a copywriter. Needed a couple of friends who are in advertising to correct my assumption(wish I had thought to ask them sooner). Applied to a few start-ups and took up the first offer I got. Been working for a month, still learning the ropes. Wish I had known about this forum a little earlier so I would have researched better and cast out the nets into deeper waters.

Oh well. It's hardly over.

[amey katkar]

Nice words Auro...We are always there to help you out in advertising. And this is the right place. Just keep sharing your ideas, thoughts and get yourself involved in various topics in forums, thatz how i also got addicted to DC.

Any new campaign or freelance you working on ?

[nwrites]

Are you applying for copytests?

I heard Salt Brand Communication in Mumbai is looking for people.

[auro]

Are you applying for copytests?

I heard Salt Brand Communication in Mumbai is looking for people.

I had put that on hold for a bit since I just joined this particular agency. Thanks for the info.

[Saumya]

Where have you joined? Copy?

[Saumya]

Did you have to give a copy test?

[DesignBoyz]

Auro! Where do you work now?

[auro]

Hey! I'm still at the agency I joined at.

@Saumya
Sorry for the very late reply, haven't visited this forum in months. Yeah, I had to give a copy test.

It's been a tumultuous several months I must say.

[Saumya]

Why tumultuous? (And, welcome back).

[auro]

A rather thin copy department equals me being the sole handler of all digital copy and content requirements within a month of my joining. So I've been trying my best to stay afloat and learning on my own, freaking out over mistakes and never really knowing whether my stuff has any potential. It's been tumultuous, but not tortuous. Yet.

Is it normal to feel that the work in the accepted pile is of far lesser quality than the work in the rejected pile?

[Ek Kanya]

Thats very normal.
Whatever you do, you will never get out of that.
But you can keep trying to equalise the balance.