Skoda Case Study by fallon

[tusharmhaske]

Challenge

To make Skoda’s sponsorship of US Crime Drama on Channel 5 more engaging to a wider audience
Solution

We created ‘Puzzle’ - an integrated TV and online experience for participants

Media

http://www.youtube.com/skodapuzzle, social media, TV, print

Results

- Over 50 pieces of online coverage on motoring, puzzle and lifestyle blogs
- Over 370,000 Facebook Page Views
- 357 days of game play
- 75 per cent conversion rate*
- 95 per cent positive sentiment
- Celebrity retweets from Radio 1 DJ’s and CSI TV stars
- Nearly 3,000 fans on Facebook and 1,000 followers on Twitter
- Over 2,700 ‘likes’ on Facebook posts
- Over 2,400 comments or posts on the Facebook page
- Over 400 direct mentions on Twitter
- Contributed to increase in sales of 20.1 per cent year on year

[Priyanka]

This is excellent... I didnt know Skoda was sponsoring US Crime Dramas...