Case study of Nissan

With AR becoming the new buzzword after 'virals' we thought it deserved a forum of its own.
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tusharmhaske
Posts: 55
Joined: Tue Jun 25, 2013 1:45 pm

Case study of Nissan

Post by tusharmhaske »

Nissan wanted launch its Altima in an innovative way. Canadians go to newspapers for car information and ads. Many papers are now using augmented reality (AR), a mobile app that when opened and held over a newspaper ad, provides further information and images. Using AR with newspapers was the perfect fit for this kick-off.
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Nissan - Uses Augmented Reality with Print.pdf
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Priyanka
Posts: 450
Joined: Tue May 16, 2006 2:43 pm

Re: Case study of Nissan

Post by Priyanka »

Nice. Looks good. Can we do these in India?
machetered159
Posts: 1
Joined: Tue Dec 06, 2016 4:19 pm

Re: Case study of Nissan

Post by machetered159 »

yaa do in india
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