SERUDS NGO India is a voluntary organization (VO), Non-Governmental Organization (NGO), nonprofit charity created by like minded people who are up to making a difference in the society by working for the holistic development of poorer communities focusing on care for elderly, destitute women and underprivileged children. SERUDS has been working in the rural & urban slums for the last 8years and has made inroads into rural & urban development in the state of Andhra Pradesh. SERUDS is one of grass root level & up coming NGO among several best Indian NGOs. This NGO was formed to educate each and every child, who is under below poverty line.
The Brief : We need a creative (billboard/poster/bus shelter) asking people to sponsor an underprivileged girl child's education, health and nutrition support for a year in Andhra Pradesh.
1. Whats the objective of this communication - to sponsor a child for one year.
2. Who is this communication aimed at.- philanthropic corporates, High net worth individuals, Kind Individuals wanting to help children
3. Why should the Target Audience believe us.- Give India certified NGO.
4. What is the ONE THING to communicate - Sponsor a street child for one year which will cost Rs. 1295 a month
include contact number - 09849977577
------------------------------------------------------------------------------------------------------------------------
Creatives interested in working on this please send me a PM or reply to this thread.
[Wanted Creatives] Brief for an NGO 'Seruds'
Moderators: kikikikikiki, diptanshu, Dalbir
- TruthHurts
- Posts: 545
- Joined: Thu Apr 20, 2006 5:57 pm
- Location: Garage
Re: [Wanted Creatives] Brief for an NGO 'Seruds'
see my entries on your PM. This one is for a good cause...
Truth Hurts. But bad advertising hurts even more.