[Wanted Creatives] Brief for an NGO 'Seruds'

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[Wanted Creatives] Brief for an NGO 'Seruds'

Post by Paramvir » Sat Dec 15, 2012 10:59 am

SERUDS NGO India is a voluntary organization (VO), Non-Governmental Organization (NGO), nonprofit charity created by like minded people who are up to making a difference in the society by working for the holistic development of poorer communities focusing on care for elderly, destitute women and underprivileged children. SERUDS has been working in the rural & urban slums for the last 8years and has made inroads into rural & urban development in the state of Andhra Pradesh. SERUDS is one of grass root level & up coming NGO among several best Indian NGOs. This NGO was formed to educate each and every child, who is under below poverty line.

The Brief : We need a creative (billboard/poster/bus shelter) asking people to sponsor an underprivileged girl child's education, health and nutrition support for a year in Andhra Pradesh.

1. Whats the objective of this communication - to sponsor a child for one year.

2. Who is this communication aimed at.- philanthropic corporates, High net worth individuals, Kind Individuals wanting to help children

3. Why should the Target Audience believe us.- Give India certified NGO.

4. What is the ONE THING to communicate - Sponsor a street child for one year which will cost Rs. 1295 a month

include contact number - 09849977577

Creatives interested in working on this please send me a PM or reply to this thread.

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Re: [Wanted Creatives] Brief for an NGO 'Seruds'

Post by TruthHurts » Sun Dec 30, 2012 11:23 pm

see my entries on your PM. This one is for a good cause...
Truth Hurts. But bad advertising hurts even more.

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