Iceberg and Whale Tour ads

[weighter]

A couple ads I developed for a local Boat Tour company. Just interested in opinions and feedback

The prime objective of the ads were to be very simple and convey feeling, and keep the branding of prime importance... vast contrast to the local market competitions information and imagery overload approach.

[weighter]

2nd image

[kikikikikiki]

hi weighter
i really like the thought. i don't like the art. is the second iceberg supposed to look like a heart? did not get what the first iceberg is supposed to look like.

[shantyarow]

...sorry weighter, to use a pun, these don't float my boat. I guess everyone knows that an icerberg is massive on the inside and smaller at its tip. Also, do these boat tours come with scuba diving, else how would the travellers know what's inside the ice old waters? Anyway, that's just me.
P.S.: I swear the font used for the boat trip reminds me of Ice Age.

[weighter]

Yeah Im pretty sure thats where their logotype was derived from, I wasn't in charge of that development part.

Thanks for your feedback and opinions, much appreciated.

The breif strategy was to get noticed by using a less is more approach. We wanted to have a postcard approach, minimalistic copy that tied in with their previous information packaging, and visuals that were simple but paid off the viewer relatively quickly.

The service industry in this area is notoriously oriented towards marketing unique selling points where really none exist. The direction 'Iceberg Quest' are taking is to speak simple.

Ad #1 approach was to tie in the awe factor of the scale of these things with their slogan 'experience the wonder'. Initial comps played with extra copy relating the size of the iceberg being 4 times taller than the statue of liberty, but we all agreed in the end to stick close to the 'less is more' approach.

Ad #2 is a simple visual postcard... yes a pun The client said they wanted to express somehow the common sentiment expressed by their patrons that they 'absolutely loved it'.

Thanks again for the feedback.

Also, as Im new here, I should introduce myself I guess... I'm a 30yr old design/advertising freelancer located on the east coast of Canada, a province named Newfoundland. Thanks for this forum, its been a good read today... ive been wondering about advertising art/copy forums for a while... this is the first one ive found thus far really.

[Krish]

I like the art direction actually. That illustration style has not been done in a while. The idea needs more work.

[Vigyapan Sipahi]

Hi,

Welcome to this forum. DESI means Indian, so you are on a mostly Indian forum that discusses largly indian advertising or indian ad people, but hey you are welcome as well. I have seen a few brazilians, even indian canadains here.

About your concept, i like the 'less is more' idea, but do people know what the tour is about? without any further description????

VS

[shantyarow]

Dear weighter. This is Desi Creative, but I'm sure you're most welcome here. While I understand the client needs and sentiments, as a creative person I felt the thought was boring. As long as the idea was liked by the eventual people who booked on Ice Quest and the tour itself was enjoyed, there shouldn't be an issue. But a creative critique is a bit difficult since it doesn't evoke anything special in my mind. Hope to see more of your work. Thanks, Shanty

[Marton]

shanty is right, i do not really see the idea in the ads. but hey i am not indian as well, but i love your work. i love the coke ads by prosun jashi. very much like the latin american soap operas.