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Longhand '12 Finalist

Posted: Sun May 20, 2012 8:13 pm
by daiquiri
my ad for the Longhand awards 2012 that strangely enough made it to the finals...
anyway, here goes my attempt at trying to sell people whisky in a pouch...
art courtesy chinmoy bhowmik
aditya_chinmoy-carry_on.jpg
more of my work on http://whiskyvoice.wordpress.com

Re: Longhand '12 Finalist

Posted: Mon May 21, 2012 4:30 pm
by jainpooja29
woooaahh!!! convincingly brilliant copy!! :)

Re: Longhand '12 Finalist

Posted: Mon May 21, 2012 6:15 pm
by diveshmehta
Drank It...Loved It....

Re: Longhand '12 Finalist

Posted: Mon May 21, 2012 9:48 pm
by daiquiri
muchos gracias guys ... keep the love flowing ... cheers

Re: Longhand '12 Finalist

Posted: Tue May 22, 2012 7:16 pm
by shantyarow
Hmmm...somehow, and this is entirely my opinion, D, the copy could have been way more sarcastic and twisted...just like Nicholson. But loved the ad. Good work.

Re: Longhand '12 Finalist

Posted: Wed May 23, 2012 12:15 am
by daiquiri
well...this ad should've been a lot of things mate... but when you know about the contest an hour before the XXX-tended deadline, there's not much you can do about it... then again, that's purely my opinion... thanks for the f/b though :)

Re: Longhand '12 Finalist

Posted: Wed May 23, 2012 12:17 pm
by shrutigoyal
Ya even I agree with Shanty .. COPY is not Out of the box.. Idea of "whiskey in pouch" is really interesting and much more convincing copies can be written on it.. :)

Re: Longhand '12 Finalist

Posted: Wed May 23, 2012 2:05 pm
by daiquiri
again, the ad connects jack with hair with a pouch of whisky...imho it doesn't get more "out-of-the-box" than that ... but yeah, as shanty said, the ad could have been more irreverential, rather than being so annoyingly prim and preachy in some places ...missed a trick there for sure ... did you write for longhand yourself?

Re: Longhand '12 Finalist

Posted: Wed May 23, 2012 5:36 pm
by shantyarow
D, the very fact that you even attempted the thingie at the 11th hour says a lot. I missed it, so yes, my comments may not count for much. But because I am a huge Nicholson fan, I just wanted more...selfish moi!

Re: Longhand '12 Finalist

Posted: Mon Jun 04, 2012 12:02 am
by vikas
Fine whisky and hair? Ouch!

Re: Longhand '12 Finalist

Posted: Mon Jun 04, 2012 3:55 pm
by daiquiri
whisky and fine hair to be precise ;)

Re: Longhand '12 Finalist

Posted: Tue Jun 26, 2012 9:54 am
by Ek Kanya
Hahaha... I like the ad. Just for fun's sake. Most clients would never speak of their whisky and hair in the same breadth. Not by a hair's width, if i may be allowed to say :)

Re: Longhand '12 Finalist

Posted: Tue Jun 26, 2012 2:18 pm
by daiquiri
then again, clients don't allow us to advertise for their whisky directly... so you know.

Re: Longhand '12 Finalist

Posted: Wed Jun 27, 2012 11:15 am
by basant kumar
So this is revenge? :wink: