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Recently, there was this fantastic contest on Facebook for the lustre-lost copywriters called LONGHAND. It was an attempt to revive the art of long copy writing. There were 280 entries received. And the work was fairly decent. Legends like Neil French and Indra Sinha were on the jury. An inspiring effort. For more on Longhand search for 'Put Headline Here' on Facebook or log on to putheadlinehere.blogspot.in

Here is my effort @ Longhand.

Agency: R K Swamy BBDO, Kolkata
Copy & Art: Sanjeev Dassani

nice.

Turns popular emotions upside down and thats nice...

http://www.youtube.com/watch?v=nojWJ6-XmeQ

Inspired by the above video...First google search result for Banned Condoms Ad

Instructions to embed YouTube videos on DesiCreative here.


[youtube]nojWJ6-XmeQ[/youtube]

Thanks guys for your feedback. Divesh, there is a distant semblance to the TVC (although I had not seen it before) but you will notice that I've tried to handle the subject more sensitively, keeping it realistically close to the life of a middle-class Indian.

Ek Kanya wrote:Instructions to embed YouTube videos on DesiCreative here.


[youtube]nojWJ6-XmeQ[/youtube]

Thanks Ek Kanya....
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Ek Bal Purush

smartsanjoo wrote:Thanks guys for your feedback. Divesh, there is a distant semblance to the TVC (although I had not seen it before) but you will notice that I've tried to handle the subject more sensitively, keeping it realistically close to the life of a middle-class Indian.

Yup...We Indians love kids...our main reason to get married is to have kids (free sex is a hidden agenda) and make them carry on our name (Ego) so 'I' (personal opinion) kind of feel that this idea won't work...I had seen the condom commercial long long time ago!
Keep Writing and Sharing Sanjo (Smart is prefix but would really look good as post-fix)

Nice work Sanjoo. Always good to see long copy ads (warms the cockles in these visually-driven 3-second poster days).

good writing buddy! A friend of mine, a CD in a top 3 agency, almost asked to hire you, until he realised you are a CD yourself

Excellent stuff! Can we have some more of long copy ads please?

beautiful stuff! doesnt exactly warm my cockles (it does warm other unmentionables, though) but very nice writing indeed!

Ahem, Anjana...naughty, naughty

I like he baseline. Peace of mind. For a condom brand? Hats great! Isn't it?

Hi guys,

shantyarow, basant, anjana, DesignBoyz - thanks guys for your kind comments. Sorry couldn't reply earlier, wasn't well. It's nice to find that I could keep you guys warm and tidy.

Special thanks to Divesh. I would definitely try to improve myself brother. Thanks for your 'deep' incite - "...our main reason to get married is to have kids". Girls please take note, he's the man! Miss him at your risk.

Divesh! Are you married?

not having heard a reply, I assume he is not.