AMAZING SERIES"THANDA MATLAB COCO COLA"OF AAMIR KHAN
Posted: Sat Apr 28, 2012 4:14 pm
Loved the series of "THANDA MATLAB COCO COLA" BY COCO COLA. AAMIR'S ACTING AND CONCEPT BY PRASOON JOSHI MADE THIS UNFORGETTABLE AND SUCCESSFUL SERIES
The series has won several awards in the past. To name a few, EFFIE gold for the second year in succession at ‘the EFFIES 2004’; Best TV Campaign ‘Thanda Matlab Coca-Cola’ at the ‘Indian Marketing Awards’; Campaign of the Year Awards presented by Advertising agencies Association of India (AAAI) and Advertising Club Mumbai (ABBY); Golden Lion Award at Cannes Festival and the most prestigious marketing award of Coca-Cola Company - “Don Keogh Marketing Mastery Award”, bringing global recognition for Indian talent.
Advertising agency: McCann Erickson
Creative Director: Prasoon Joshi
Director: Abhijit Chaudhri
Production house: Black Magic Productions
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According to Vikas Gupta, VP, marketing Coca-Cola India They are launching the second TVC in continuation of the ‘Ghar Pe Rakhiye Thanda ... Matlab Coca-Cola’ campaign. The first commercial in the series had a fabulous response and has strengthened Coca-Cola’s position in the home consumption market as per their market research.The basic idea behind this year’s series of ads is to re-affirm the fact that Coca-Cola is a beverage for all occasions.
The series has won several awards in the past. To name a few, EFFIE gold for the second year in succession at ‘the EFFIES 2004’; Best TV Campaign ‘Thanda Matlab Coca-Cola’ at the ‘Indian Marketing Awards’; Campaign of the Year Awards presented by Advertising agencies Association of India (AAAI) and Advertising Club Mumbai (ABBY); Golden Lion Award at Cannes Festival and the most prestigious marketing award of Coca-Cola Company - “Don Keogh Marketing Mastery Award”, bringing global recognition for Indian talent.
Advertising agency: McCann Erickson
Creative Director: Prasoon Joshi
Director: Abhijit Chaudhri
Production house: Black Magic Productions
1.[youtube]wMIKIRnsZvg[/youtube]
2.[youtube]xuVRCcEEoLA[/youtube]
3.[youtube]FKgAvnMWuSs[/youtube]
4.[youtube]9IU2hOioxCk[/youtube]
5.[youtube]XGnkh9Wn0aA&feature=related[/youtube]
According to Vikas Gupta, VP, marketing Coca-Cola India They are launching the second TVC in continuation of the ‘Ghar Pe Rakhiye Thanda ... Matlab Coca-Cola’ campaign. The first commercial in the series had a fabulous response and has strengthened Coca-Cola’s position in the home consumption market as per their market research.The basic idea behind this year’s series of ads is to re-affirm the fact that Coca-Cola is a beverage for all occasions.
