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New innovation in OOH advertising- Your take?
Posted: Fri Feb 17, 2012 3:30 pm
by sidestuff
OOH advertising takes a step ahead with audio advertising on public transit hubs.
Do you think this medium will help brands reach the consumers effectively?
Re: New innovation in OOH advertising- Your take?
Posted: Thu Mar 01, 2012 11:25 pm
by Anjana Kamat
only if the acoustics are well calibrated. I hate the audio announcements on railway stations. If they can make the audio clear and well, audible, its a good idea. The mind tends to listen to anything while waiting. what do you feel?
Re: New innovation in OOH advertising- Your take?
Posted: Fri Jun 22, 2012 3:45 pm
by amey katkar
i aggree with anjana...thy are nt at all audible..transformation is needed but in a better and accurate way
Re: New innovation in OOH advertising- Your take?
Posted: Sat Jul 28, 2012 12:30 am
by Ek Kanya
brands can reach consumers more effectively by engaging them. the age of passively watching communication is over. Now consumers want engagement. Can your OOH provide that?
Re: New innovation in OOH advertising- Your take?
Posted: Sat Aug 04, 2012 12:25 pm
by amey katkar
I think NOOO....
Re: New innovation in OOH advertising- Your take?
Posted: Tue Sep 04, 2012 1:52 pm
by TruthHurts
OOH Doesnt mean just running your TV commercials. Someone has to take a more innovative approach to this.