New innovation in OOH advertising- Your take?

[sidestuff]

OOH advertising takes a step ahead with audio advertising on public transit hubs.

Do you think this medium will help brands reach the consumers effectively?

[Anjana Kamat]

only if the acoustics are well calibrated. I hate the audio announcements on railway stations. If they can make the audio clear and well, audible, its a good idea. The mind tends to listen to anything while waiting. what do you feel?

[amey katkar]

i aggree with anjana...thy are nt at all audible..transformation is needed but in a better and accurate way

[Ek Kanya]

brands can reach consumers more effectively by engaging them. the age of passively watching communication is over. Now consumers want engagement. Can your OOH provide that?

[amey katkar]

I think NOOO....

[TruthHurts]

OOH Doesnt mean just running your TV commercials. Someone has to take a more innovative approach to this.