Designer wedding card
Posted: Fri Feb 17, 2012 2:51 pm
Weddings in India are deeply rooted in traditions, new and old, stemming from the various religious beliefs and cultures prevalent in the country. Wedding invites are especially boiler plate driven - They must have all sorts of religious symbols on them; they must have names of all core family members; they must be flashy, yet somehow manage to be completely boring!
Aparajita Ninan is a New Delhi based Illustrator and a Graphic Designer....for her own wedding, she decided to break out of the box altogether. The concept began with a series of caricatures created by one of the country's leading cartoonists who conveniently happens to be her father. The idea was to keep it simple and fun, hence she concentrated on the line drawings, deciding to go in for screen printing on hand-made paper.
As there are more than one events in an Indian wedding...the idea being that she could play with different permutations and combinations and basically not invite everyone for everything.
A mechanism was needed to hold these cards together. The front side displayed the introduction illustration of the couple coming together and once you flipped it around, the back had winglets which came together in the center underneath the sticker seal.
Given the shape and function of these winglets, we put down the names of our parents on opposing winglets to represent the coming together of two families. What this cover did was allow us to have an envelope inside an envelope without necessarily looking like one, and also allowing us to stick address labels on the outside for posting purposes.
Overall, She tried to keep it Simple, Clean, and Vibrant!!
Aparajita Ninan is a New Delhi based Illustrator and a Graphic Designer....for her own wedding, she decided to break out of the box altogether. The concept began with a series of caricatures created by one of the country's leading cartoonists who conveniently happens to be her father. The idea was to keep it simple and fun, hence she concentrated on the line drawings, deciding to go in for screen printing on hand-made paper.
As there are more than one events in an Indian wedding...the idea being that she could play with different permutations and combinations and basically not invite everyone for everything.
A mechanism was needed to hold these cards together. The front side displayed the introduction illustration of the couple coming together and once you flipped it around, the back had winglets which came together in the center underneath the sticker seal.
Given the shape and function of these winglets, we put down the names of our parents on opposing winglets to represent the coming together of two families. What this cover did was allow us to have an envelope inside an envelope without necessarily looking like one, and also allowing us to stick address labels on the outside for posting purposes.
Overall, She tried to keep it Simple, Clean, and Vibrant!!
