Design agencies process:
1) They study the organization and brand
2) Diagnose the designing, branding, advertising and marketing requirements
3) Build the brand identity/ depends up the project...
4) it goes on...
Advertising Agencies process:
1) They get the client's breif
2) start working on creatives.
I see the problem is not just with the advertising agencies, because advertising agencies are perceived so, as they dont have to be involved in business layers or functional layers, but get straight into the creative communication layer. And the money that is being paid to advertising agencies (or the client willing to pay) is not something that can afford brand study, market study, etc. I believe this is one reason why very most of the communications are being blended in this cluttered market. The competition between advertising agencies has been increased and their major fighting tool has become low-price which eventually forcing them to give low quality output.
I would like to hear from you guys and update my understanding on advertising industry.
star wrote:Would you say Kyoorius is better than Goa AdFest?