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The one that started it all. October, 1991. One of the first ad for Kamasutra Condom featuring Pooja Bedi and Marc Robinson. More dare bare ads appeared in girlie magazine Debonair. Agency: Lintas*



Moods ad featuring Pooja Batra. Year 1999. Agency: RK Swamy



Year 1995 Tuff Shoe Ad featuring Madhu Sapre, Milind Soman, two bad pair of shoes and one shy python. First published in Cine Blitz and G. But the controversy started after the image appeared in a news item for Sunday Mid Day dated July 23, 1995. A women's group protested outside Madhu Sapre's house and handed her father saris. The matter later went to court.
Agency: Ambience

I thought it would take more time for India to go from the first condom ad controversy to "when will poonam pandey strip... Quick change!

cross culturalization plays important role...it works with how people take the advertisement and will it be acceptable to their national audiences...!!!

only two

speaks volumes for our conservative nature.

wow! we were bolder in the older times.

hahaha! no one can dare make these ads now...

I think we have become more of a prude society!

Shoes didn't catch my attention....and what the hell is python doing there....covering the parts....

the Python is the censor board

Saumya wrote:the Python is the censor board

I was expecting this answer....

so there are hidden layers in this ad

everything is censored these days.

Aah, the good old days of hard-smoking, hard-drinking, non-mobilephone, non-twitter, non-online, non-emasculated advertising, which sold sex with cigarettes and shoes and condoms and everything in between and when pythons became skin and skin became another word for condoms and all we indians wanted was to see heaving bodies in the Grind on MTV and cable television came home for the first time and we all sat up late to watch those R-rated movies on Star Movies and when Debonair still had beautiful nudes and when advertising 'sexed' it up and people were less prudish and more daring despite what we think India today is and when Anil Dharker, Khushwant Singh and Kiran Nagarkar wrote of sex with such chutzpah. Miss those wonderful days of growing up and growing up learning about passion...guess I am old now and advertising/tv is more boring!

true

and too much censorship now. too much moral policing. I miss the good old days at a smoke filled pub after a long day at work. Now you cant smoke in a pub.

well said shantyarow i completely agree with you...now a days watchng movies on any channel is senseless as 3 hrs movie is shown in 1 and half hr..