Funtheory.com- An Initiative of Volkswagen

[Jamwal]

A very Creative Advertisement.
People tend to do things which excite them and involving people in campaign is the right way to get their attention.
All advertising campaigns seek audience's involvement and best way is to include them . Recent Volkswagen campaigns say Audio advertisement in Newspaper, or be it bringing smile to a girls face by Happy Dent all involve audiences.
In coming time trend will increase and such innovative Advertising campaigns will be the future.

[youtube]2lXh2n0aPyw&feature=player_embedded[/youtube]

[Jamwal]

Kindly see attached Happy Dent Campaign...

[Jamwal]

Volkswagen Avt Campaign :
Times of India (print edition) newspaper were in for a pleasant surprise.

The newspaper carried an advertisement for Volkswagen on the last page that looked like a regular print ad but with a difference. As soon as people turned to the last page of the newspaper, the ad would start talking by itself.
Volkswagen Audio Ad in Times of India

The magic lies in a small speaker that activates itself when you open the last page of the newspaper. Suhel Banerjee, who captured a video of this ad, says that the audio clip goes on to play in an endless loop till you close the paper.


[youtube]lOw-SWlL2ZE[/youtube]

The speaker system used for the campaign
The cost if all this stuff should go around 5 rupees or so, the technology they used is photoelectric effect (Einstein got the noble prize for this) and used photo-diode.

For this stuff they used 2 batteries, 1 speaker and most important a photo diode which hardly cost a rupee for 1 photo diode , when you put light on it, the diode let the battery current flow. Innovative yet sensible on cost.

[Hasmukh]

do you know of the success figures?

[Priyanka]

I loved the pinao staircase. Its one of the best I have seen till now. I think I have seen it earlier in desicreative Its called musical stairs..

here

[Jamwal]

Oh Yes Priyanka, Sorry Hadn't seen it before . Hasmukh , Yes it's important to find out How successful these campaigns have been? As of Now I have no answers but soon will get back with information.

[Shahrukh Khan]

loved the Volkswagen Musical Stairs. Awesome! Excellent! Thanks Abhishek!

[Jamwal]

Shahrukh Khan, Thanks a lot, But it will be unfair of me to take all credit as in recent post from Priyanka , I was made aware that this campaign had already been posted by Saumya, to check kindly refer Priyanka's post.

[basant kumar]

@Jamwal

how successful was the Happy Dent Sliders?

[raja ghose]

staircase idea is best. love Volkswagen.

[Arjun Deol]

I agree. Volkswagen staircases is best.

[amey katkar]

yep...volkswagen staircase is good amngst othas

[vasanth]

Another innovative ad from VolksWagen
[youtube]4wOe0aqYguY&feature[/youtube]