Electrolux by Mudra : Infographics
Posted: Tue Sep 13, 2011 1:41 am
Brief Explanation:
We created graphic posters that separated every layer of a particular food to show how the freezer freezes its every part almost individually. The style used is simple and inspired by information graphics.
Describe the brief from the client:
To promote the Multi Airflow system in Electrolux freezers that preserves and freezes food perfectly.
Description of how you arrived at the final design:
We created graphic posters that separated every layer of a particular food to show how the freezer freezes its every part almost individually. The style used is simple and inspired by information graphics.
Indication of how successful the outcome was in the market:
The Multi Airflow system was a runaway success during the summer months when this activity was conducted. Electrolux registered a 45% increase in enquiries and increased their share of the freezer market by a factor of 3. In fact, this campaign is set to be released by Electrolux in other countries to promote sales of deep freezers.
Advertising Agency: Mudra Communications, Mumbai , India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Nirmal Pulickal
Creative Director: Raylin Valles
Art Director/Designer: Raylin Valles
Designer: Latheesh Lakshman
Designer: Hari Singh
Copywriter: Raylin Valles
We created graphic posters that separated every layer of a particular food to show how the freezer freezes its every part almost individually. The style used is simple and inspired by information graphics.
Describe the brief from the client:
To promote the Multi Airflow system in Electrolux freezers that preserves and freezes food perfectly.
Description of how you arrived at the final design:
We created graphic posters that separated every layer of a particular food to show how the freezer freezes its every part almost individually. The style used is simple and inspired by information graphics.
Indication of how successful the outcome was in the market:
The Multi Airflow system was a runaway success during the summer months when this activity was conducted. Electrolux registered a 45% increase in enquiries and increased their share of the freezer market by a factor of 3. In fact, this campaign is set to be released by Electrolux in other countries to promote sales of deep freezers.
Advertising Agency: Mudra Communications, Mumbai , India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Nirmal Pulickal
Creative Director: Raylin Valles
Art Director/Designer: Raylin Valles
Designer: Latheesh Lakshman
Designer: Hari Singh
Copywriter: Raylin Valles
