SICK AD BY M&C SAATCHI DELHI.

TruthHurts · Post by **TruthHurts** » Mon Sep 18, 2006 4:33 pm

Has the creatives of M&C Saatchi and their CD gone mad? This ad is not only disgusting but utterly in bad taste, not to a mention a patli galli.

The ads are for a face scar removal cream.

Some scars never go
Indian Berberry face scrub from VLCC

Agency: M&C Saatchi, Delhi, India
Creative Director: Vaybhav Singh, Anand Swami
Art director: Chaman Singh
Copywriter: Vaybhav Singh

Allen Mathews · Post by **Allen Mathews** » Mon Sep 18, 2006 4:35 pm

Who will want to buy a face cream that has dead babies in the ad....

MissMallu · Post by **MissMallu** » Wed Sep 20, 2006 4:55 pm

pretty bad taste. if i were the CD i would not put my name on it.

Vigyapan Sipahi · Post by **Vigyapan Sipahi** » Wed Sep 20, 2006 5:03 pm

I think these are fake. I can't imagine a client in India would give permission even for a single run for these kind of ads.

FC · Post by FC » Wed Sep 20, 2006 5:24 pm

i think this is fresh thinking....so what if it is a little controvesial.?

DesignBoyz · Post by **DesignBoyz** » Thu Sep 21, 2006 4:25 pm

babies dead,
God...
You guys are sad.

Come on guys,
Are you creatives?
I think not,
You should be wearing neck ties.
And this is real...
Don't we all know,
That is a f*** lie.

Desh Premi · Post by **Desh Premi** » Sat Sep 23, 2006 3:01 pm

designboyz, nice poems....

Pappu · Post by **Pappu** » Sun Sep 24, 2006 5:47 pm

the ad sucks....where did you find it dude?

bhavsgajjar · Post by **bhavsgajjar** » Sat Sep 30, 2006 1:02 am

sending my shirt to Saatchi, Delhi for dry cleaning.

I just threw up on it.

dinlaw · Post by **dinlaw** » Tue Oct 03, 2006 9:27 am

do you speak italian?

kikikikikiki · Post by **kikikikikiki** » Tue Oct 03, 2006 2:02 pm

bad bad bad bad taste.
a good example of how "fresh thinking" is being overhyped and the trainees or newbies in the industry are getting it all wrong.

Hasmukh · Post by **Hasmukh** » Sat Oct 07, 2006 1:45 pm

Before i agree with kikikikikiki i would like to know if the peoe behind this print are youngsters or seasoned creatives, desperate to win something. These days enough public shame and grief is bestowed upon those who do not 'win' some award somewhere. I knew one CD once who was touting some marketing award he got someplace i cant even remember...

kikikikikiki · Post by **kikikikikiki** » Sat Oct 07, 2006 2:18 pm

hasmukh, by trainees and newbies i did not literally mean those fresh in terms of years and experience. i meant anybody who get the concept of keeping-up-with-the-times in a completely wrong. i don;t care if these ads were done by a 20 year old or an 80 year old. they were done by someone who just has no idea about good advertising the way it has been known earlier, and is increasingly less known today. thanks to illiteracy in copywriters (a CD in o&m mumbai that day was asking the spelling of "everyone". i heard it with my own ears), illiteracy in art directors (why do u need to know/read to do art is the argument). all these people come to the battlefield with is a dictionary of slang lingo, a list of the awards awarded round the world, an emotion-base they have accumulated from the "varied emotions" they experience after smoking up. that's it. dunno. very very angry with these ads.

Hasmukh · Post by **Hasmukh** » Sat Oct 07, 2006 4:39 pm

you are right about illiteracy amongst the creative. how many times have you seen copywriters with spelling and grammar errors and art directors with no knowledge of typography and photography. just download a font and a picture from dafont.com or corbis/getty and l;o and behold a good looking ad!

Pencil_Girl · Post by **Pencil_Girl** » Fri Nov 03, 2006 12:56 pm

i guess you are right. how many creatives these days know about bernbach, raymond rubicam etc?

they all talk about david droga and marcelo serpa, who are creative from awards point of view but will never replace the legends.

why is no one even writing a book?