New BMW Commercial made using car sounds as design

[Paramvir]

Not not-seen before and I am a bit tried of the dense foregrounding.

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The new BMW 1 Series as instrument, the BMW plant Regensburg as stage - this is the first music (industrial) film of the BMW Group. A collaboration of the BMW Group, Jonas Imbery (Gomma Records), Mirko Borsche (Bureau mirko borsche) and The Brainstormclub. The soundtrack was exclusively generated out of the noises of the new BMW 1 Series.



Credits:

Concept & Idea:
Oliver Aeschlimann (BMW Group)
Jonas Imbery (Gomma Records, http://www.gomma.de)
Mirko Borsche (Bureau mirko borsche, http://www.mirkoborsche.com)

Music/sound design:
Jonas Imbery (Gomma Records)

Creative direction:
Mirko Borsche (Bureau mirko borsche)
Daniel Falk (Eyetrip, http://www.eyetrip.de / The Brainstormclub, http://www.brainstormclub.net)

Film production:
Yves Peitzner (The Brainstormclub)

Camera:
Marcus Adam (Eyetrip / The Brainstormclub)
Daniel Falk (Eyetrip / The Brainstormclub)

Recording engeneer:
Johannes Tochtermann