Nestle India appoints Scarecrow Communications for upcoming
Posted: Fri Apr 22, 2011 9:50 am
Nestle India appoints Scarecrow Communications for upcoming brand launch
Nestle plans to launch one of its global brands in India shortly, for which Scarecrow has been roped in as the creative partner.
Nestle India has appointed Scarecrow Communications as its creative consultant for one of its upcoming brands in India. An official from Nestle India has confirmed the development.
According to sources, Nestle India is venturing into a category it wasn't present in, so far. The category is already rather competitive, and the new brand will require a comprehensive strategy. The brand is already in existence globally, and will be launched in India shortly.
No pitch process took place prior to Scarecrow's win. Some of the other agencies Nestle works with in India include Publicis India, McCann Erickson and JWT.
Raghu Bhat, founder director, Scarecrow Communications, says, "To be able to work on a Nestle brand after just one year of our agency's launch is an incredible boost for Scarecrow. But, what has been a real eye-opener is the receptivity, the courage of conviction and the lengths to which the Nestle team goes in pursuit of a great creative idea."
Bhat further adds that Scarecrow hopes to repay the confidence displayed by Virat Mehta and the rest of the Nestle team with communication that "moves hearts, as well as the market share needle."
Nestle plans to launch one of its global brands in India shortly, for which Scarecrow has been roped in as the creative partner.
Nestle India has appointed Scarecrow Communications as its creative consultant for one of its upcoming brands in India. An official from Nestle India has confirmed the development.
According to sources, Nestle India is venturing into a category it wasn't present in, so far. The category is already rather competitive, and the new brand will require a comprehensive strategy. The brand is already in existence globally, and will be launched in India shortly.
No pitch process took place prior to Scarecrow's win. Some of the other agencies Nestle works with in India include Publicis India, McCann Erickson and JWT.
Raghu Bhat, founder director, Scarecrow Communications, says, "To be able to work on a Nestle brand after just one year of our agency's launch is an incredible boost for Scarecrow. But, what has been a real eye-opener is the receptivity, the courage of conviction and the lengths to which the Nestle team goes in pursuit of a great creative idea."
Bhat further adds that Scarecrow hopes to repay the confidence displayed by Virat Mehta and the rest of the Nestle team with communication that "moves hearts, as well as the market share needle."
m sure they will come up with sum great work!!