Do you Like Airtel's New Logo?

[Ek Kanya]

Airtel changed its logo as it went from Rediff to JWT. Do you like the new logo?

I, for myself, like the font. But HATE the graphic yuck that comes with it. The font by itself is meek. The 'A' should have been uppercase too.

Here's their new signature tune. I dont have much to say for it. Its not interesting for me either. Its not contemporary, but so typical Rehman.

[youtube]IwcUER0fIrQ[/youtube]


And whats with this firangi film with a Hindi VO? Isnt Airtel an Indian brand? Arent they proud of their Indian identity?

[youtube]_BR0JB3z6gI[/youtube]

Dont Indian boys and girls deserve a place in an Airtel Ad? What do you think?

[Saumya]

sucks. the TVC, I mean.

[santoshsharma]

NO. When I saw it first ..i said to myself "What was that?" Seems to me a logo for some children product or brand. Poor.

[csahab]

मेरे ख्याल से a के साथ खेला गया है क्योकि Airtel पहले A था अब small हो गया है और साथ में Zain का अधिग्रहण इनके लोगो में साफ साफ है.

और जैसा लोगो हो मेरे ख्याल से उससे बुरा कुछ भी नहीं है
मुझे भी लोगो पसंद नहीं आया

[tarun212k4]

I liked the ad but the logo is very bad... I find it kiddish, The earlier logo was much better. Even the font is also not good. But the ad is nice. I liked the concept,and the way its been executed

[antzfx]

Airtel has acquired Zain Africa's operations in 15 countries. The following is Zain's logo.


Zain may have influenced airtel's new logo. For me, Zain logo is an 'eye of a storm.' I have seen the new airtel logo animated as a tornado in a couple of websites. The following screenshot is from Times Of India website (19-Nov-2010).


Red seems to be the favorite color in Indian Telecom sector. Vodafone, Virgin Mobile, MTS (Sistema Shyam TeleServices Limited), Aircel and now airtel all are using this color.


Here is the full post on Airtel logo: http://kikkidu.com/airtel

[Allen Mathews]

good point with the Zain connect, Antzfx. But I think the 'airtel' lettering is a bit lame and under-represented.

[Saumya]

the new Airtel lohgo has a rather weak typeface. Even a simple 'Arial Rounded' looks better.

[vikas]

i tend to agree with the general thoughts here. The new logotype is quiet weak and the symbol, shallow.

the TV is also quiet upsetting. the film makers have done a good job making a small piece of entertainment. but is it good advertising? perhaps not. entertainment is not advertising and brand building.

and yes, as someone mentioned, I was disappointed to see a european commercial relaunched in India. or was it shot FOR India? Doesnt seem like it... but I have heard its a quiet a trend in India to get foreign crews to make their films for them.

if only they would concentrate on the print/web as well. but I guess that requires n house expertise.

[vikas]

oops! this image was transparent. cant change it now.

thsi is the year of logo debacles! first. THE GAP. Now Airtel!! Wowo! What next?

[r3bestlife]

Close your eyes.
Pick a random hammer.
Beat up the Vodafone logo Seven and a half times.
Tadaaa..
You have the Airtel logo.

[Saumya]

hahahah... nice one r3bestlife! very nice...

[Anjana Kamat]

this is just cool. the old logo had character. so typical.

[bhavsgajjar]

Am I the only one that see's that symbolt like a "D" in some brush script font or something. Couldn't agree more on the casting, a non indian couple for an indian ad! C'mon man

[vikram sharma]

righto! bhavsgajar is right bang on!

some cheap brush script font and the casting is silly!