Hvent we heard this before? Someone launching an iTunes killer?
Former Universal McCann chief Robin Kent is starting a free ad-supported music-download service in conjunction with Universal Music Group. The new company puts Mr. Kent into competition with the likes of Napster and Apple's iTunes, among others.
Robin Kent's SpiralFrog is taking aim at companies such as Napster and iTunes.
From AdAge
The ambitious venture, named SpiralFrog, is due to launch in December at a website of the same name, and further details were unveiled yesterday. The deal with Vivendi's Universal Music gives SpiralFrog the right to offer users the full Universal catalog for free, as a result of advertising support. Universal artists include Mariah Carey, Eminem, U2 and Kanye West.
SpiralFrog seeks to license the catalogs of Sony BMG Music Entertainment, Warner Music Group and EMI Group as well. "We're in discussions and they're keen to talk to us," said Lance Ford, chief marketing officer of Spiral Frog. "They already see us as partners."
Former Ad Exec Launches iTunes Rival
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Former Ad Exec Launches iTunes Rival
mere...paise zara badhayenge...Boss??