Mc Donald's : Your Inner Child Comes out. Literally.
Posted: Sat Oct 16, 2010 1:15 pm
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Agency: Leo Burnett Sydney
Creative Director: Mark Collis
Copywriter: Stephen Coll
Art Director: Matt Ryan
Agency Producer: Brenden Johnson.
Film Director: Joel Pront
Agency: Leo Burnett Sydney
Creative Director: Mark Collis
Copywriter: Stephen Coll
Art Director: Matt Ryan
Agency Producer: Brenden Johnson.
Film Director: Joel Pront
Collider tell us that the door effect was achieved by body casting real adults then building complete prosthetic models of their torsos with doors scuplted into them. The model torsos were then composited back into high speed footage of the frozen adults.