Scope : See the Person

[Madonna D'souza]

Advertising Agency: Leo Burnett Melbourne, Australia
Executive Creative Director: Jason Williams
Copywriter: Andrew Woodhead
Copywriter: Ellen Bullen
Art Director: James Orr
Director: Tov Belling
Published: May 2010


[youtube]8I550mx8QlI[/youtube]

"Not-for-profit organisation Scope and Leo Burnett Melbourne teamed up with Aussie rock band Rudely Interrupted to help people 'see the person, not the disability'. Rudely Interrupted are the ultimate proof of this message, as 5 out of the 6 band members live with physical and/or intellectual disabilites. The music video encourages people to see the bands musical talent, and not the disability."