Adidas: Game Teaser
Posted: Thu May 27, 2010 4:00 pm
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Advertising Agency: Sid Lee Amsterdam, Belgium
Agency/Production company: Frame, Denmark
Creative Directora: Anders Schroder / Frame.dk, Kristian Grove Moller / Sid Lee, Dave Roberts / Sid Lee
Executive Producer Thomas Bay / Frame.dk
Published: January 2010
"Adidas Originals is launching the first Augmented Reality experience in footwear. Our animation was a teaser spot for this. We needed to show the five shoes in a street environment similar to the one used in Adidas augmented reality space. The shoes needed to be displayed one after another and the agency liked a transformer like effect to be used for transitions. We elaborated a bit further on this to try and make the transitions as different as possible."
Advertising Agency: Sid Lee Amsterdam, Belgium
Agency/Production company: Frame, Denmark
Creative Directora: Anders Schroder / Frame.dk, Kristian Grove Moller / Sid Lee, Dave Roberts / Sid Lee
Executive Producer Thomas Bay / Frame.dk
Published: January 2010
"Adidas Originals is launching the first Augmented Reality experience in footwear. Our animation was a teaser spot for this. We needed to show the five shoes in a street environment similar to the one used in Adidas augmented reality space. The shoes needed to be displayed one after another and the agency liked a transformer like effect to be used for transitions. We elaborated a bit further on this to try and make the transitions as different as possible."