Hindustan Times - New Initiative

[Madonna D'souza]

Media/Origin: Print / Indian
Product Group: Media and Entertainment
Brand: Hindustan Times
Company: HT Media Ltd.
Advert title(s): Water is an issue
Creative Agency (Name, City, Country):
Work type: Client work
Published: Yes
Date of publication / release: April, 2010

[Madonna D'souza]

Like the idea behind the Campaign

[Shahrukh Khan]

I am sorry but I dont see an idea. Can you elighten me, Madonna?

[Madonna D'souza]

the idea wht i am talking abt is involving the local mumbaikars into their campign infact talkina bt their problems ...which gives HT more publicity among the common masses .....!!!!!

[vikas]

madonna is right. this is some kind of a social media initiative with teh traditional media space. let the common people send in their complainst etc and that builds some kind of an interactive active media space. nice.

[Madonna D'souza]

thanks vikas

[mini15]

but it never leads to anything. we as a community do precious little. we are not great community builders, but are more of self centered people.

[santoshsharma]

social advertising works....i never knew this

[Ek Kanya]

social does. remember the campaigns against throwing paan thook in delhi where the ads targeted the kids getting upset at their parents throwing paan spit all over the place? they worked. so did many campaigns for pulse polio etc.

[santoshsharma]

true

[Ek Kanya]

the govt spends a looot on promotionals. and it works well. very well. perhaps better than what Uninor's adbvertising is doing...

[santoshsharma]

What is so specific to Uninor. Social ads v/s uninor ads what's the logic

[TruthHurts]

I think she was trying to say that if a new brand like Uninor had effective advertising, effective in the sense that its supposed to be, then a lot of people would adopt the brand. But clearly Uninor, as of now, is NOT the top of the mind desirable brand for new cell phone subscribers. Its still Airtel and Vodafone etc. So in that sense Uninor's advertising hasnt been effective.

The public sector has been making sucessful campaigns, though...