Evain Roller Babies now on TV
Posted: Fri Apr 16, 2010 3:03 pm
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Last July Evian unleashed its viral video campaign, Roller Babies, on the web. The video, which jokingly illustrates the youthful effect Evian mineral water has on the body by showing a bunch of babies freestyle roller-skating, received a whopping 102 million views, 130,000 comments and 500,000 Facebook fans across a number of Roller Baby fan pages. Now, ten months after the online release of Roller Babies, Evian is taking a hint from the success of their viral campaign and is bringing the Roller Babies to television.
full article here
Last July Evian unleashed its viral video campaign, Roller Babies, on the web. The video, which jokingly illustrates the youthful effect Evian mineral water has on the body by showing a bunch of babies freestyle roller-skating, received a whopping 102 million views, 130,000 comments and 500,000 Facebook fans across a number of Roller Baby fan pages. Now, ten months after the online release of Roller Babies, Evian is taking a hint from the success of their viral campaign and is bringing the Roller Babies to television.
full article here