Bharti Airtel, India's leading telecom service provider, today announced its foray into the digital media business, where it would distribute content to a range of users, including producers and media companies.
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It would not produce any content, but market and cater to an array of users like animation and gaming firms, news channels, cinemas and banking institutions.
"There is a clear demand for secure digital distribution capability across multiple platforms. Airtel Digital Media Business will help establish India as an innovation hub for global content and format delivery," CEO Sanjay Kapoor told reporters here.
The move would also pave the way for over 16,000 cinema screens across the country to potentially offer high-quality international viewing experience for consumers in India, he said.
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Bharti Airtel gets into digital media business
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