Pepsi doesnt want to advertise in Super Bowl any more

[Saumya]

Pepsi not advertising in Super Bowl next year

MILWAUKEE — Pepsi will not advertise its drinks in next year's Super Bowl on CBS, ending a 23-year run so the company can focus on a new marketing effort that will appear mostly online.
Pepsi beverages have been advertised in the Super Bowl since 1987. Frito-Lay, a unit of parent company PepsiCo Inc., will still advertise.
The company, which is based in Purchase, N.Y., spent $33 million advertising products like Pepsi, Gatorade, and Cheetos last year during the Super Bowl, according to TNS Media Intelligence, $15 million of it on Pepsi alone. Ad time last year for the NFL championship game cost about $3 million for 30 seconds, on average.
Those prices may have dipped to as low as $2.5 million per 30 seconds this year, according to Jon Swallen, senior vice president of research for TNS Media Intelligence. Final figures won't be known until after the game, which takes place Feb. 7 and airs on CBS. The network said last week it has sold about 90 percent of the game's commercial time.
Package delivery company FedEx also said Thursday it will not advertise again in the Super Bowl due to costs, the same reason the company gave last year for sitting it out.

[Sonya]

this is fantastic! this shows where the market forces are heading...