So, of course, it also gets a new logo. This one will look awfully familiar, since it is the same trio of well-known letters, and if you’re not paying attention you won’t notice a thing.
But look closely:
The idea is that the type will remain consistent, but will be “revealed” when it sits on top of different images. The old AOL swoosh triangle goes away, although its sort-of iconic “running man” will stick around in some form, the company said.
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