Promotional communication and creativity

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shrutigoyal
Posts: 336
Joined: Thu Jan 19, 2012 12:49 am

Re: Promotional communication and creativity

Post by shrutigoyal »

what i think is ads are all about generating awareness either for promotions or for other purpose.. for which it should be catchy.. it should have enough strength to attract the attention of the target.. therefore they should be innovative and creative .. to stay in the mind of the people:-)..
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Ek Kanya
Posts: 1930
Joined: Fri Jan 19, 2007 10:02 am
Location: Somewhere in a WPP agency in India

Re: Promotional communication and creativity

Post by Ek Kanya »

Would you consider, ek chiriya, a social promotional campaign? Iteasnvery very successful.
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