what i think is ads are all about generating awareness either for promotions or for other purpose.. for which it should be catchy.. it should have enough strength to attract the attention of the target.. therefore they should be innovative and creative .. to stay in the mind of the people:-)..
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Promotional communication and creativity
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Re: Promotional communication and creativity
Would you consider, ek chiriya, a social promotional campaign? Iteasnvery very successful.