Get Off Your Ass

[Ek Kanya]

Client: Get off ur ass
Advert title(s): I travel
Agency: : Seventh Inc, India

Copy: Headline: Why do I travel?
Sub Head: for me that is the only way to freedom and freedom fascinates me. I am transported to a different world to live a life that is NOT normal/ organised/ uniform/ recurring/ like morning bowel movements..so regular.
Body Copy: I travel to get lost/ to find myself/ to experience the unknown/ to dare/ to change/ for clarity/ for a life changing experience/ to feel special/ to live a life.
Base Line: Get off ur ass. travel. adventure

[kikikikikiki]

would have been nice had the connect between regular bowel movements and get off ur 'ass' been the central idea