White Riders

[Hasmukh]

Client: White Riders
Agency: Mezzanine, Indore, India
Work type: Client work
Copywriter: Aniruddha Biswas
Art Director: Joseph Desouza, Nitin Neman
Account Executive: Swati Jain
Copy: The mountains teach us many things.
Like how lucky we are to be alive.
Still reading this?
You must be foolhardy.
Or a true lover of adventure.
Or both.
Listen to your inner voice.
Ride an ancient Bullet
into the Himalayas
with others as crazy as you.
And as passionate.
All you need is a fire within.
A hatred for convention.
And a love for life.
Concept Note: White Riders is a company that believes spending some time in the mountains equips you better for life. In fact, what they really believe is that if you haven't experienced the thrill of exploring the mountains on a motorbike, you haven't lived.

[AnuragRSCG]

don't know, but it seems there are more than a few different headlines in that single chunk of copy. What I mean is, we could have had, say half a dozen ads taking sentences from this chunk as leading lines and maybe using a small bodycopy (or none at all). Just my opinion.

[Saumya]

you are rigth anurag. this was a fantastic opportunity to do something faublous. losing into the wilderness and great photography etc. but these guys have given up that chance. i think something better could have been made...

[smartsanjoo]

This is like Nana Patekar playing a romantic chocolate-boy. Or Javed Akhtar doing a cross-country.
How can adventure be so sissy? Only Bobby Darling might get a kick out of it.

[Ek Kanya]

true. could have been done a looooot better.

anurag, maybe you should show these guys a well written long copy headline.