desicreative.com

Headline: Hate paper wastage? Meet the printer that hates it too.

Advertising Agency: GMASCO, Dubai, UAE
Creative Director: Khalid Radwan
Art Director: Pramod Kumar P V
Copywriter: Francis Arujo
Illustrator: Joselito Ramilo, Murali K T
Account Managers: Ritwik Sen, Rohit Sen
Other additional credits: Harshad Badbe
Published: June 2009

ok. so there's a printer. and there's wasted paper.
but why in the shape on an eaten apple, coke can, bone etc? whats the significane?

crushed and thrown paper itself is an idea. why these shapes?

yes scorpio. why the shapes?