desicreative.com

Is Burger King the client of 1pointsize? Yet they did this ad. Now this is so convoluted and the message is multilayer.

CAUTION WET FLOOR
Ogling at the burger may involuntarily cause drooling which may in turn lead to a wet floor. Issued for your safety by the management of Eatalica restaurant.

that is quite bad....

i think no one will read in between the lines, because CAUTION WET FLOOR is so dominant and that is what we are used to seeing. u see all those posters and u will never connect the wet floor board with the poster above. and imagine if the 'jamadar' mops the floor and puts it under a poster for women underwear then it totally changes the concept.

where is 1 point size these days?????