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Ice Breakers Ice Cubes Chewing Gum joins superstar Carmen Electra to kick-off the most anticipated television commercial event of the year with a 'green carpet' commercial premiere party in New York. The premiere event will include a sneak peek at the new Ice Breakers Ice Cubes commercial featuring Electra, scheduled to debut on February 3, 2008, during football's biggest game.
The premiere will include a celebrity green Astroturf entrance by Electra and will take place in the heart of New York City at the Hershey's Times Square store. The first 25 fans to arrive will attend the premiere and a chance to "make a pass" at Electra during a football toss event. The fans with the best toss and "Whoa" reaction to the surprisingly cold sensation of Ice Breakers Ice Cubes will win an Ice Breakers gift package and a football jersey signed by Electra.
Both Electra and Ice Breakers are loved by fans for being light hearted and provocative.
One more Ice Breakers commercial,. with Hillary and Haylie Duff
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Sneak Peek at Carmen Electra's New Ice Breakers Commercial
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