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Toys 'r' Us

Posted: Wed Jul 25, 2007 5:53 pm
by kumarg
A fun campaign to launch the world's second largest Toys'R' Us store in Dubai. A series of build-up ads describing the interesting aspects of the store.
We ran through an exhaustive casting library to identify the right voices.
Almost 150 voices were cast through ISDN. I think at the end of the day it was well worth all the effort.

Posted: Tue Jul 31, 2007 8:57 am
by Hasmukh
very well done. what was the response like?

kumarg, i heard from the admin you had some medical ailments? how have you been?

TRU Radio

Posted: Thu Aug 02, 2007 1:00 pm
by kumarg
Dear Hasmukh,

The response to the campaign was phenomenal, almost 1500 children turned up for the opening day parade. Guess it was overwehlming for the client.

As far as my health goes, yes I was out of action beginning of this year.
A cardiac arrest (First One). I'm fine though with two stents in my arteries.
A bit less reckless than before. Thanks for your mail.

Glad, someone's still interested in Radio

Posted: Fri Aug 17, 2007 10:37 am
by encyclomedia
good work on teh radio spots dude! glad someone is still making radio ;-)