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Zyban Bupropion HCI
Posted: Sat Jun 10, 2006 10:46 am
by tidbitz
This is a print campaign for Zyban Bupropion HCI. The primary target of this campaign is women smokers.
Posted: Sat Jun 10, 2006 10:48 am
by tidbitz
The copy on the pack reads: For the treatment of nicotine dependence as an aid to smoking cessation.
Posted: Sat Jun 10, 2006 2:30 pm
by Payal
not bad, portfolio material.
Posted: Sat Jun 10, 2006 2:38 pm
by Dalbir
Reminds me of Cancer cures smoking. Even the font slection and layout is quite similar. If you play with copy it should be more powerful. Seen Neil French's ad for Isabgol where the line was 'SHIT HAPPENS'.
I would give this a 5 out of 10. However good effort. Was it published?
Posted: Sat Jun 10, 2006 2:40 pm
by Marton
You do not have a baseline? Are you art or copy?
Posted: Sat Jun 10, 2006 2:42 pm
by Allen Mathews
Very nice. I really like the Chains smoking. Cooooool.
Posted: Sat Jun 10, 2006 2:45 pm
by Prasoon
Nice ideas, well done. How come the target is women? That's very niche...
But for me the ideas are for generic smokers. Could you have made it more women specific other then using pink. I mean something like 'Smoking is injurious to your baby's health'?
Posted: Wed Jun 14, 2006 11:03 pm
by dustyparticle
naaah
Posted: Sat Jun 24, 2006 3:37 pm
by Hasmukh
interesting angle. what makes you thnk its for women?
Nice ideas, well done. How come the target is women? That's very niche...
Posted: Tue Jun 27, 2006 11:37 am
by guest
seriously ???
you guys said this is good ?
oh my... I'm wasting my time here.