Strategic Branding & Communication for BITSLAW by VGC
Posted: Thu Apr 27, 2023 12:08 pm
BITS Pilani has enlisted VGC's (Vyas Giannetti Creative) expertise in developing a brand identity for their newest venture, BITSLAW, a law school offering world-class residential programs. VGC aimed to create a brand that reflects BITSLAW's rich legacy while being modern and unique. Working closely with the BITSLAW and Aditya Birla Group teams, VGC crafted a comprehensive brand strategy and launched the brand through a multimedia and multichannel campaign to drive awareness and inquiries for the law school. Checkout the full case study.