WARC Media Awards 2017 - Best Use of Data Shortlist announced

[vikas]

WARC Media Awards 2017 - Best Use of Data Shortlist announced
Global, 29 November 2017 - WARC today unveils the Best Use of Data shortlist for WARC's 2017 Media Awards, an international competition that examines the insight, strategy and analytics that power effective channel investment.

20 campaigns have been shortlisted in the Best Use of Data category, which recognises the role of data in an effective communications strategy.

As well as one global campaign, shortlisted entries have run in a wide range of markets - Australia, Hong Kong, India, Indonesia, The Netherlands, The Philippines, Singapore, South Africa, Spain, United Arab Emirates, United Kingdom, United States - and include brands such as MyTaxi, Rexona Men and Vodafone.

Nicole Kane, Director, Global Media, McDonald's Corporation and jury chair, said: "The entries this year demonstrated a democratisation of how data is being used; confirming that we are now marketing in a world driven by data. The shortlisted papers range from practical applications that are simple and smart to creative, innovative usages of real-time data. Regardless of how you are using data today, this collection will inspire new thinking."

The shortlisted entries in Best Use of Data are:

The video recommendations and personalisation engine · Krispy · Hindustan Unilever · Mindshare · India
My McDonald's · McDonald's · OMD Spain · Spain
Restaurant-capacity based advertising · McDonald's · OMD Singapore · Singapore
Xaxis, Global Giving & the Girl Fund · GlobalGiving · Xaxis EMEA · Global
Irse de Madre · DKV Insurance · OMD · Spain
The Art + Science of Rewarding a Client's Courage · Benchmade Knives · Cole & Weber · United States
Don't Ignore a Cough · Prospan · Flordis · Affinity · Australia
Location Targeting · McDonald's · OMD South Africa · South Africa
OLX Vogon · OLX · Havas Media · Indonesia
Nayi Soch - Strategy for Growth · Star Plus · Star India · Mindshare · India
Tropa for Life · du · Emirates Integrated Telecommunication Company · Starcom Dubai · United Arab Emirates
Roam Like a Pro · Vodafone · VodafoneZiggo · Kinetic Worldwide, MEC · Netherlands
Data-Driven Targeting · Age UK · Manning Gottlieb OMD · United Kingdom
Going Live with Gold! · Royal Mint Bullion · Royal Mint · Manning Gottlieb OMD · United Kingdom
IMM's Patent Pending Solution for Incrementality · Noodles & Company · IMM · United States
Resolving a Social Stench · Rexona Men · Unilever · PHD Hong Kong · Hong Kong
Connecting the Dots · All Things Hair · Unilever · Mindshare, Ogilvyone · Philippines
Everything but Rogue with Data · Rogue One: A Star Wars Story · The Walt Disney Company · OMD UK, OMD EMEA · United Kingdom
Helping London Move More Freely · MyTaxi · Kinetic UK, the7Stars · United Kingdom
Uncovering the true value of Facebook for performance marketing · O2 · Telefonica · Visual IQ, Forward Media · United Kingdom

[vikas]