Vuroll.com is an online marketplace to connect digital influencers and creators with relevant advertisers

[vikas]

Vuroll.com is an online marketplace to connect digital influencers and creators with relevant advertisers. Since the launch, it has 5000+ influencers and creators signed up across different categories ranging from fashion to technology. VURoll caters to influencers and social content creators across various social platforms which includes Facebook, Instagram, Twitter and YouTube. VURoll also provides a platform to creators for collaborating with each other as well as to strike deals with advertisers.

Online advertising industry has grown to over 200 billion USD worldwide, Influencer and social creator segment is one of the fastest growing segment and it’s expected to be over 2 billion USD in revenues. With the proliferation of social media, we are now witnessing emergence of micro influencers on various social media platforms, these influencers are akin to micro publishers and they have created targeted followers depending on the area of expertise or genre of content published.
Agencies are currently doing influencer marketing manually. Famebit is an international player acquired by google which specialized in matching YouTube creators with advertisers.
There are number of other players who have emerged in international market like octoly.com, neoreach.com, tapinfluence.com and hyprbrands.com to name a few.
VURoll addresses some of the key market gaps of influencers and advertisers which includes,
• Influencer Discovery
• Authenticity and Valuation of Influencer
• Collaboration within influencers and with advertisers
• Campaign creation and analytics
• Payments and Escrow
Advantages to Advertiser
• Discovery of relevant influencers and creators
• Transparency related to payments and work
• Simple campaign/promotion offer creation tool
• Promotion on multiple social platforms
• One destination for content and influencer marketing
• Influencer and creators with demographically relevant audience
• Deep/Live Analytics and ROI


Benefits of VURoll to Influencer/Creator
• Automation and easy to manage
• No requirement of manager or mid-level agencies
• Monetization of social audience.
• Discovery/Connect with relevant advertiser.
• Relevant Promotion/Sponsorship offers.
• Secure/Ensured payment through various medium.
• Collaboration with other influencers and creators.



Quote from Management: Manish Bhatnagar COO and Cofounder VURoll

Using VURoll platform creators and influencer can create revenue streams by collaborating with right advertisers and provide services. VURoll plans to initially generate revenue via platform fees charged from the influencer and creators. We have invested more than 6 months to identify and solve the real challenges faced by advertisers and influencers thereby, developed algorithms which matches the potential creators /influencers with the advertisers and create data points for advertisers to strike the right deal.