You are your Cell Phone
Posted: Thu Mar 29, 2007 9:22 am
What your cell-phone brand tells about you: from textually.org
A survey of cellphone users in Australia, conducted by Panorama and released by Nielsen Media Research, has proved what pretty much everyone already knew: people are likely to base broad, stereotypical assumptions about you on your cellphone, just like they do with everything else you use and wear. We're guessing this breaks down a bit differently in Aussieland, but here's how mobile users tend to associate down under:
Nokia: Family-minded, middle aged managers, balance seekers, health conscious
Motorola: Fashion conscious, under 24, fun seekers, individualistic
Sony Ericsson: Ambitious young men, professionals, success driven, individualistic
LG: Favorite of mums, stay-at-home parents, success driven, harmony seekers
Samsung: Young women, career focused, success driven, fun seekers
The upshot of this research is that since most phone service providers rate the same, people are for the most part picking a carrier based on phone selection -- again, we're not exactly floored by the analysis here. Now all that's left is how to pigeon hole HTC and Palm users. We're thinking "good looking, fun loving, Engadget reader" would be a nice start.
(I guess with a Nokia E61 that makes me Family-minded, middle aged manager, balance seeker, health conscious, although I am neither f these, save perhaps the health conscious.)
A survey of cellphone users in Australia, conducted by Panorama and released by Nielsen Media Research, has proved what pretty much everyone already knew: people are likely to base broad, stereotypical assumptions about you on your cellphone, just like they do with everything else you use and wear. We're guessing this breaks down a bit differently in Aussieland, but here's how mobile users tend to associate down under:
Nokia: Family-minded, middle aged managers, balance seekers, health conscious
Motorola: Fashion conscious, under 24, fun seekers, individualistic
Sony Ericsson: Ambitious young men, professionals, success driven, individualistic
LG: Favorite of mums, stay-at-home parents, success driven, harmony seekers
Samsung: Young women, career focused, success driven, fun seekers
The upshot of this research is that since most phone service providers rate the same, people are for the most part picking a carrier based on phone selection -- again, we're not exactly floored by the analysis here. Now all that's left is how to pigeon hole HTC and Palm users. We're thinking "good looking, fun loving, Engadget reader" would be a nice start.
(I guess with a Nokia E61 that makes me Family-minded, middle aged manager, balance seeker, health conscious, although I am neither f these, save perhaps the health conscious.)