desicreative.com

The following are my works for my final year project, anyway, its only half of the items in the campaign because of lack of experience and manpower, i cant shoot the tvc and i didnt postcards...

what a great idea....i feel like stealing it already

Thx Priyanka, but i think i scored a D or better a C for it, the assessors standard very high...not good but not so bad for my final year results...anyway thx for that...

D or C?

what was the other work like?

The other work is on my repost of final year project2, param u can take a look at that.

It's a good work very well put through but one problem that there should be a tagline....why because there would be some people where they would understand at one glance.....just a thought no oftens.......sorry

Thx prajays, yea, i was assess by the Head of Art of JWT Singapore, he gave me some good comments and very nice. If people understand they think its good but when some ppl dun understand, they think whats this?

You've made ugliness look beautiful.
In 3 rapid killing styles.
Good work. And gosh your assessors are tough.

lovely. but only the cockroach (the last one) one. the idea is clear there. the other two i wouldn't have udnerstood had i not seen the cockroach one. so, i guess, just an art directional issue.

fwiw: may be TOO subtle & i agree the last one is most clear... art direction is key in pulling off.
(when the bugs are reflected upside down, they look like another dead bug w/o proper shadow, etc.) visual trick does not work.

pretty images, but i had to look too long to really "get it"... that the insect died that quick. (the idea = died faster than their reflection could... yes?)

what was the TV like... is it easy to execute?

priyanka may say she'd steal 'em b/c she could make them clearer. (know she's kidding)... i would push them to succeed before putting them in the book.