desicreative.com

here's an unadultared scam - for one of my favourite clients. tho' i'm no longer associated with the actual creative team in JWT, Kolkata, i would request them to treat this piece of work(ok, work or whatever- it's your judgement) as a purely non-malicious thought of making an ad that is diff. from everyday drudgery. thanks.

the headline should read - "How much do you need to save 3200 sq.ft. of greenery in the heart of the city?".
apologies, peace and empathy.

forgot to tell you that the ad is a result of the tremendous excitement generated by the daily with their stance on the Cal Book-Fair. a major draw all over the world, the Cal Book Fair degraded the ecology of one of those very few open, green patch. right at the heart of calcutta - the maidan.
a struggle between the green-bench and the govt., over the last 3 years, on whether or not the Cal Book Fair should be allowed at the maidan, concluded with the gren bench emerging the winners - the side and stance of whom the daily supported strongly.

huh?

huh indeed!