desicreative.com

Headline: don't fear the price tag
Copy: big brands at bigger discounts

beautiful art direction dips. I like the ideas very much. However i feel your copy is getting lost in those deep colours.

thank you. in actual size the copy is very legible.

nice stuff dips. where was it running?

did it for a brand of credit cards who didn't buy it. Then sold it to goldie. Now running as outdoors and in-shop posters

stupid credit card company. so how do u guys work, first u shoot the entire campaign and then find client, or make roughs first?

Yeah we make roughs first. Once its approved we go for shoot.

nice work deep and arjun. very nice indeed. did you shoot them? where is this store? calcutta?

its shot by satyaki ghosh. the store is on mirza galib street.

Excellent...excellent...excellent.
Let's hope this doesn't scare them jury members off!
Good work guys

gracias

you shoot well, deep. you should shoot more of your own stuff...

i would like to see some illustrators' work on desi. i know there are some good illustratyors out there.

problem is i dont have a digital set up. and i dont have lights. i have shot the sony explod campaign myself/ its on ads of the world. ill post it here sometime.

so the campaign is a scam isn't it? you made the campaign without client's permission.

I also think the style is a bit oldish using single colour background and in 3 shades....

Well it's like this. It was a brief from a client. We presented the stuff, they liked it but couldn't release it. We tweaked it and presented it to goldie, he loved it and bought it. Is that a scam? It's for you to decide.