desicreative.com

Seems like you are doing well. Do you need freelance copywriters?

Yes if you need freelancers please let us know.

nwrites wrote:Seems like you are doing well. Do you need freelance copywriters?

Hi, as of now we are not looking at freelancers.

raja ghose wrote:Yes if you need freelancers please let us know.

Sure thing, Raja.

Freelance art?

Your August Brand Checkup felt like a nice idea. Can you please elaborate:

- did you get SME brands to come? Did you send invites? If yes, was it difficult to get them to come?
- did they agree to your advice?
- did they buy any 'brand health booster' plan from you?
- how did this transform in better business for your company?

Hi Anurag,

We havent sent any invitations, it was event we participated like any other delegates, we wore stethoscope, aprons (to grab the focus) with a message written on our aprons "Get your brand health check up done, now" and people approached us.

a) Yeah we had no controversies, we also got testimonials for our work. the crux of this entire process is the framework that we had built (which we used in the process of diagnosing the health of an organization). We or our reports were less subjective and mapped them with rationality, so no one had a point against us.

b) Well, we dint try to sell any brand tonics, but yes we are gaining popularity (reputation capital). With a series of efforts like superman event, doctors, hand kerchief sellers, etc, we are able to gain market exposure and reputation as well. yeah, No one bought any brand tonics instantly.

I like your approach. The trick will be to monetise your 'reputation capital'.

Thanks, Shahrukh, it was like one shot two birds, we were learning more about the perception of branding in SMEs and startups which helps us in nurturing our knowledge and re-strategizing our marketing efforts, while the other benefirt was exuding our brand strategically.

Shahrukh Khan wrote:I like your approach. The trick will be to monetise your 'reputation capital'.

@Paramvir : True...

Yeah, this is quite acceptable!

Paramvir wrote:(Hmmm... lets keep the analogy of killing/shooting bird out this. We have already destroyed plenty of species).