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for fashion designers, ramps are their advertising. They put it out to the world to consume and form an idea about their brands.

kyarajesh wrote:for fashion designers, ramps are their advertising. They put it out to the world to consume and form an idea about their brands.

Excellent analogy.

I remember enjoying working on the brief and to strategy. Now its all, TV banao, bidesh jao, paisa kamao. And act, talk and feel like a Gora.

This is all so fake.

sigh.

Time to go and work on those scam ads or my promotion will be stuck.

I kind of agree with KRajesh.

Excellent. I have read Prentice's post earlier. Very well said.

Why advertising awards are now for losers.
Ah yes, award season. It’s a magical time to marvel at the world’s best, innovative, breakthrough, game-changing ideas that ironically, we haven’t seen all year.

So much for aewards. But what they DO is guve you a huge salary jump. and thats not debatable.

terrible. Is all I can say.

I can sense people (we) venting out personalized opinions, but nothing is going constructive.

Probably, why don't someone suggest some of the best practices advertising industries has to adopt, because it always easy to point out at something/someone and start blaming it, lets get to the tough part of talking about solution.

I agree with JSaiKrishna of this.

But first, we must ask what is the problem. Can someone articulate the problem?

Is it creating sam ads at the cost of doing real work?

No one seems to be talking of the problem.