desicreative.com

diveshmehta wrote:Really good idea...
Just if you could add a bit detail about the product

DO NOT ADD DETAIL ABOUT THE PRODUCT.
the required details are already there. Any more, and you will fuck up the ad! This is brilliant creative, as it is...

TruthHurts wrote:

diveshmehta wrote:Really good idea...
Just if you could add a bit detail about the product

DO NOT ADD DETAIL ABOUT THE PRODUCT.
the required details are already there. Any more, and you will fuck up the ad! This is brilliant creative, as it is...

Creative is brilliant no doubt but what is your customized session and how many days...have you gone through VLCC ads...they get good inquires by them the only reason they put details...
I know this as I have worked with VLLC client!

if the creative is good and enticing, people will call.

basant kumar wrote:if the creative is good and enticing, people will call.

Yes. But giving some info wouldn't hurt right?
This is a wonderful idea for hoarding but if it is going to be an ad why not add some dope for readers i.e. consumers....

Divesh,

Thanks for your inputs. And good to know you have worked on VLCC. Both these ads were released in an Arabic woman's magazine/online and were not intended at 'calls' but at creating a brand image.

I have worked on many VLCC ads that are aimed at direct response, and yes, in those, we have put in enough copy explaining the treatment(s) and even given a toll-free number/facebook handle/twitter handle, etc, but these 2 ads were done as explained for image rather than footfall.

Thanks, Shanty

shantyarow wrote:Divesh,

Thanks for your inputs. And good to know you have worked on VLCC. Both these ads were released in an Arabic woman's magazine/online and were not intended at 'calls' but at creating a brand image.

Thanks, Shanty

I agree as I had mentioned elsewhere to Jamwal on Mazda ads. The purpose of advertising is to create a brand image, so that the brand remains top-of-mind and the brand owners can charge a premium. The brand image is something of a certificate of quality, social status, etc.

To generate calls is the job of direct marketing.

shantyarow wrote:Divesh,

Thanks for your inputs. And good to know you have worked on VLCC. Both these ads were released in an Arabic woman's magazine/online and were not intended at 'calls' but at creating a brand image.

I have worked on many VLCC ads that are aimed at direct response, and yes, in those, we have put in enough copy explaining the treatment(s) and even given a toll-free number/facebook handle/twitter handle, etc, but these 2 ads were done as explained for image rather than footfall.

Thanks, Shanty

I completely buy your point!

Divesh, we would love to see what you did for VLCC?