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Desh Premi · Post by **Desh Premi** » Mon Jun 19, 2006 9:03 pm

This ad is by Mudra and they have been shortlisted at Cannes this year.

A_S_H_I_M_A · Post by **A_S_H_I_M_A** » Thu Jun 22, 2006 7:56 pm

cnt believe this won at cannes... pls tell me its not true...

Tarique · Post by **Tarique** » Thu Jun 22, 2006 8:01 pm

Actually Balki has rightly said how to win in Cannes after McCann won gold with Thanda Matlab Coke, print ads (the homeless person sleeping in the shade of Cola crates).

Shoot a dirty filthy indian street, show some homeless thela-walas and make it look like national geographic and there you win.

Sonya · Post by **Sonya** » Thu Jun 22, 2006 8:06 pm

Actually the ad really sucks. What the agency is trying to show that there is no dignity of labour. in india where there is so much unemployment lot of people have to take to these menial jobs like boot polish, thela wala etc. In fact atleast 30% of Indian population would fall in this category. The creative sitting in his cozy a/c office could have shown some empathy. What would be the next ad in the series...the BHARI. the poor guys who carry heavy water tanks on their shoulders?